Platinum jewellery demand picking up in metro cities as gold turns pricier

In India, platinum is hovering around Rs 29,210 per 10 gm, while gold has once again crossed the Rs 50,000 per 10 gm mark and is available at Rs 52,341 per 10 gm at jewellery stores.

Synopsis

The price of platinum has been falling since the beginning of 2020 and is now cheaper than gold by 44.19 per cent. This price difference is expected to drive demand among millennials this festive season.

KOLKATA: Demand for platinum jewellery has picked up across the country’s large metros, fuelling optimism that sales of ornaments made of the rare metal in the December quarter will match last year’s levels despite the pandemic-led slowdown. The price of platinum has been falling since the beginning of 2020 and is now cheaper than gold by 44.19 per cent. This price difference is expected to drive demand among millennials this festive season,

ET Bureau

3 mins read, Last Updated:

Oct 11, 2020, 06:15 PM IST

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